An object recognition table sits at the centre of every configuration. Place an object on it and the surrounding space responds — walls, screens, ambient colour, content.
We explored six rooms built on the same interactive core.
The room reads what you place on the table.
Sensors recognize objects placed on the surface. A custom UI maps each object to a visual story — a paint, a feature, a trim package, a moment from the brand — then drives the room's screens, projection or LED walls in real time.
Multi-Screen Theater
Wide TV Wall
Immersive Curved Wall
Top-down content washes the room with mood — paint splashes, particle fields, atmospheric colour overhead. The car stays the focal object below; the ceiling adds the dramatic envelope without competing with it.
A theatrical reveal moment — black walls, isolated stage lighting, the Hyundai mark lit overhead. The same room turns into a launch stage when the brief calls for theatre over interactivity.
